Color Therapy Just Made Its Way Into Athleisure & We're All About It

The athleisure cult favorite just launched a new collection, OV.ENERGY, featuring four different top and legging combos called "Energy Packs." Each of the four energy packs includes a top and bottom in bold hues that prioritize different energies and moods. The collection applied color theory as a way to elevate the brand's OG ethos: When you look great, you feel great.

Take the Lilac Energy Pack and the Flamingo Energy Pack, for example. The lilac is a cooler tone that aims to unearth a sense of coolness and calm confidence while the flamingo pink motivates passion and vibrance. And if you know Outdoor Voices, you know that color is essentially the backbone of the brand’s DNA. "Color is what motivates people. Color is energizing. Color is our strength," Tyler Haney, founder and CEO said in a press release.

And how about the models featured in the ads for the new collection? Women of all backgrounds, beaming in their strength—a true testament to the brand's commitment to and enthusiasm for creating a community of all people eager to move for fun and health. And even more so, an in-real-time You. We. All. wellness nod to a T.

Ever trick yourself into a better mood using color? Here's how.